Tuesday, May 19, 2020
10 Facts Worth Knowing About Noah Webster
Born in West Hartford, Connecticut on October 16, 1758, Noah Webster is best known today for his magnum opus, An American Dictionary of the English Language (1828). But as David Micklethwait reveals in Noah Webster and the American Dictionary (McFarland, 2005), lexicography wasnt Websters only great passion, and the dictionary wasnt even his best-selling book. By way of introduction, here are 10 facts worth knowing about the great American lexicographer Noah Webster. During his first career as a schoolteacher at the time of the American Revolution, Webster was concerned that most of his students textbooks came from England. So in 1783 he published his own American text, A Grammatical Institute of the English Language. The ââ¬Å"Blue-Backed Speller,â⬠as it was popularly known, went on to sell nearly 100 million copies over the next century.Webster subscribed to the biblical account of the origin of language, believing that all languages derived from Chaldee, an Aramaic dialect.Though he fought for a strong federal government, Webster opposed plans to include a Bill of Rights in the Constitution. Liberty is never secured with such paper declarations, he wrote, nor lost for want of them.Even though he himself borrowed shamelessly from Thomas Dilworths New Guide to the English Tongue (1740) and Samuel Johnsons Dictionary of the English Language (1755), Webster fought vigorously to protect his own work from plagiarists. His efforts led to the c reation of the first federal copyright laws in 1790.In 1793 he founded one of New York Citys first daily newspapers, American Minerva, which he edited for four years.Websters Compendious Dictionary of the English Language (1806), a forerunner of An American Dictionary, sparked a war of the dictionaries with rival lexicographer Joseph Worcester. But Worcesters Comprehensive Pronouncing and Explanatory English Dictionary didnt stand a chance. Websters work, with 5,000 words not included in British dictionaries and with definitions based on the usage of American writers, soon became the recognized authority.In 1810, he published a booklet on global warming titled ââ¬Å"Are Our Winters Getting Warmer?â⬠Although Webster is credited for introducing such distinctive American spellings as color, humor, and center (for British colour, humour, and centre), many of his innovative spellings (including masheen for machine and yung for young) failed to catch on. See Noah Websters Plan to Re form English Spelling.Webster was one of the principal founders of Amherst College in Massachusetts.In 1833 he published his own edition of the Bible, updating the vocabulary of the King James Version and cleansing it of any words that he thought might be considered offensive, especially for females. In 1966, Websters restored birthplace and childhood home in West Hartford was reopened as a museum, which you can visit online at the Noah Webster House West Hartford Historical Society. After the tour, you may feel inspired to browse through the original edition of Websters American Dictionary of the English Language.
Sunday, May 17, 2020
Edgar Allen Poe and His Work Essay - 1480 Words
Edgar Allen Poe and His Work Outline I. Introductory Paragraph I.1. Thesis statement I.2. High points II. First Paragraph II.1. Brief history of life III. Second Paragraph III.1. Edgars Writing Style III.2. Examples IV. Specific poems and short stories IV.1. Examples V. Conclusion Paragraph V.1. Restating thesis statement V.2. Restating high points of the paper Edgar Allen Poe was one of the great writers of this world. He created several poems and short stories of a dark and dreary setting. His imagination was incredible. Edgar Allen Poe did not have a normal life. Bad luck and heart ach seemed to follow him until his death. His writing style was very different than other writers style. His most famousâ⬠¦show more contentâ⬠¦Neither of his first two collections attracted much attention. Poe married his 13-year-old cousin Virginia Clemn. She burst a blood vessel in 1842, and remained a virtual worthless until her death from tuberculosis five years later (online-literature, pg. 2). He addressed the famous poem Annabel Lee to her in 1849. In 1836, he received an editorship at The Southern Literary Messenger in Richmond. Around this time, Edgar began using drugs and dinking very heavily. He even showed up at events drunk. Still, he was writing incredible stories and poems. Poe received a large amount of recognition, not only for his poetry and fiction, but as an exceptional literary critic. He also achieved popular success, especially following the publication of his poem The Raven. Edgar had fallen for Merrie next and she died of brain cancer. After a period in which he was involved in various romantic affairs, Poe planned to remarry, but in late September, 1849 he arrived in Baltimore for reasons unknown. Poe suffered from bouts of depression and madness, and he attempted suicide in 1848 (online-literature, pg. 2). In early October he was discovered nearly unconscious in a Baltimore gutter. Edgar was taken to Washington College Hospital. Some say that Poe called out the name Reynolds on the night before he died. He died on early in the morning of October 7, 1849. He was buried in the yard of Baltimores Wesminster Presbyterian Church. People said that hisShow MoreRelatedEdgar Allen Poe: His Life and His Work1764 Words à |à 8 Pages br brEdgar Allen Poe was a master of his craft, gifted with the talent of introducing each reader to his or her own subconscious fears. As the first writer to initiate horror, death and mystery into literature and poetry, he is blessed- or perhaps cursed- with an imagination that set higher standards in the field of writing. However morbid or dark it may be, Poes writing continues to have an impact on the world of prose. A look into Poes childhood might shed some light on where his fascinationRead MoreEdgar Allen Poe and His Dark Stories673 Words à |à 3 PagesEdgar Allen Poe, an amazing writer and poet, known for his dark themes and use of literary elements. Many individuals read his stories and poetry, but do not know who Edgar Allen Poe is, aside from being a writer and poet. They also do not know why he wrote this way. The amount of time it took for him to be able to publish his first book or how sad he felt when his wife died, people do not know these things. These are the events that helped him become so determined and write so sorrowfully. Read MoreEdgar Allen Poe: A Delirious Mind1058 Words à |à 5 PagesEdgar Allen Poe is one of the most descriptive writers known today. His works have been intriguing people since he began writing. The depth Edgar puts into his characters and settings is something people crave. The mysterious aspects of his stories immediately seize the readersââ¬â¢ attention. Edgar Allen Poeââ¬â¢s writing depth was affected by his drug and alcohol abuse. Edgar Poe was born on the 19th of January in 1809 in Boston, Massachusetts to Elizabeth and David Poe (Quinn 30). Both ElizabethRead MoreRunning Head: Edgar Allen Poe 1. Edgar Allen Poe2. . .1286 Words à |à 6 PagesRunning head: EDGAR ALLEN POE 1 EDGAR ALLEN POE 2 Edgar Allen Poe Name Course Professorââ¬â¢s name Institution Date Edgar Allen Poe Edgar Allen Poe is well recognized as the author of numerous great stories of suspense and horror. He also needs to be remembered as the single author who did help in establishing and developing the real contribution of the America to the actual literature of the world, the short-story form (Bagert, 2008). Poe was the initial writer who recognizedRead MoreEdgar All Poes Style901 Words à |à 4 PagesEdgar Allen Poeââ¬â¢s style in The Black Cat and Tell-Tale Heart In many of Edgar Allen Poeââ¬â¢s short stories, a reader can encounter with many similarities of style and technique. In this paper, I am going to state the similarities of The Black Cat and Tell-Tale Heart to understand Poe style in short stories. To start with, in both of the stories, the setting is jail because the main characters of two stories are criminals. Such an entrance to the stories enables the readerââ¬â¢s attention to be moreRead More Edgar Allen Poe1501 Words à |à 7 PagesEdgar Allen Poe Edgar Allen Poe was a great writer and made many contributions to the works of literature. He is known as the father of the American short story and also the father of the detective story. To understand Poeââ¬â¢s literary contributions, his early life, literacy life, and works must be examined. Each aspect of his life revolves around the other. Edgar Allen Poe was born in Boston on January 19, 1809. He was born to a Southern family who belonged in a traveling companyRead MoreAn Analysis Of Edgar Allan Poe And Ralph Waldo Emerson1090 Words à |à 5 Pagesunique textual language. Despite these obstacles, American authors such as Edgar Allan Poe, Nathaniel Hawthorne, and Ralph Waldo Emerson assisted in the emergence of American Literature and the development of the ââ¬Å"American Voice.â⬠Edgar Allen Poe has played a crucial role in the development of the ââ¬Å"American Voice.â⬠Although his work uses the same language as English writers, it is also very different. Edgar Allen Poe was born in 1809 and died in 1849. He was a writer, poet, critic, and an editorRead MoreEdgar Allan Poe Influences709 Words à |à 3 Pagesthree, lost both of his foster parents, and later lost his wife, but instead of letting loss ruin his life, he became one of the most influential American writers ever. He is Edgar Allen Poe. Poe was an expert writer in the dark Gothic style. He once said, ââ¬Å"Words have no power to impress the mind without the exquisite horror of their reality. Edgar Allan Poeââ¬â¢s Life influenced his life because of people claiming he was insane, due to many of his dark and scary stories, loss of his wife, foster motherRead MorePoe: An Analysis of His Work862 Words à |à 4 Pages The Portable Edgar Allen Poe, edited by J. Gerald Kennedy, is a phenom enal compilation of works from one of Americas greatest writers of the nineteenth century. Published in 2006, the book contains short stories, poems, and letters, written by Edgar Allen Poe. Full of lies, hope, revenge, and guilt, the stories in this assemblage are suspenseful and convey powerful messages. Of all the amazing stories that comprise this anthology, ââ¬Å"The Tell-Tale Heartâ⬠, ââ¬Å"The Black Catâ⬠, and ââ¬Å"The Pit and theRead MoreEdgar Allen Poe And Nathaniel Hawthorne1705 Words à |à 7 Pagesthe Romanticism Era, Edgar Allen Poe and Nathaniel Hawthorne, how real-life events affected their writings, and how their professional careers affected their writings. Edgar Allen Poe was born in Boston, Massachusetts, on January 19,1809 to two traveling actors (Poe s Museum). Poe was the second of three children. He had an older brother, William Henry Leonard Poe, and a younger sister, Rosalie Poe. Before Edgar was three years old, both his parents had died (Poe s Museum). Poe was then taken in
Wednesday, May 6, 2020
Child Molestation Essay example - 845 Words
There are many problems in society today that are not always easily detected. Although these problems may be terrible problems, they are still, for different reasons, difficult to identify. Because these problems are so hard to identify criminals are able to commit these crimes multiple times. One of these problems is child molestation. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Child molestation is a problem that is highly evident in youth sport leagues. Molesters are often found in these leagues because of the many targets for molestation present in the leagues. People involved in the youth sport leagues do not detect this problem because the type of molestation that occurs in these leagues is not the typical type thatâ⬠¦show more contentâ⬠¦Among the ways of prevention are background checks, a better understanding of the problem, not as close relationships with the coaches, and education and communication with the children. In some states background checks for coaches are mandatory and free, in others they are not mandatory and if wanted they cost the person who wants to check forty dollars. Although this seems like a small price to pay, with all the positive remarks said about the coaches, parents might not want to go spend forty dollars on a long shot. If this situation came up when I was the commissioner or person in cha rge of the league, I would make these checks mandatory for every coach and every volunteer working with children and I would petition for this to be a nation wide rule. I know from experience that in Massachusetts it is mandatory for all people working or volunteering with children a background check must be done and papers must be filled out that say you have not been incarcerated for any offense in the past. All volunteers and coaches should be checked with the Meganââ¬â¢s law CD-ROM sex registry and also checked for further offenses. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Another part of the solution to this problem is that parents need to be further educated on the subject. If parents are as ignorant about the subject as I was they need to be more educated. Before I read this article I did notShow MoreRelatedChild Abuse And Child Molestation3789 Words à |à 16 PagesEnglish 4 Honor 03/014/17 Child abuse And Child Molestation Thesis Statement A lot of people may question how a person can abuse a child. I on the other hand also am one of those people who actually ask how so many good people can just sit there and not do anything about child abuse and molestation. Child molestation and abuse is not something that is new, on quite the contrary it has been around for many generations. An example of this would be the 13 year old female child known to everyone as GenieRead MoreChild Abuse And Child Molestation1967 Words à |à 8 Pages Child abuse and child molestation are two very thoroughly discussed topics, especially in today s society. Prevention of any kind is needed greatly, and needed as soon as possible. There are many and many prevention possibilities that could be done, the worst part about all of this is people are more selfish and donââ¬â¢t stand up for anything they intend to stand up for. Penalties that are given in a situation like this one should be, since the parents may think they have all the right in the worldRead MoreThe Causation Of Child Molestation1322 Words à |à 6 Pages Causation of Child Molestation There are several different types of abuse, from sexual abuse to verbal abuse etc. Many happen within our own homes and the act is very unnoticeable. People being sexually attracted to children used to account for a very small percentage of people. However, as time continues more child sexual offenders are being reported. As time continues more children are facing the experience of being molested. Child sexual abuse faced not only in the UnitedRead MoreChild Abuse And Molestation Of A Victim Statistic4356 Words à |à 18 Pages Child Abuse and Molestation By Elaine Outar English IV Honors Mr. Wilson Period 6 March 14, 2017 ââ¬Å"I carried this with me for decades. And then I decided to become a Warrior instead of a victim statistic. I broke the cycleâ⬠(Unknown). Child abuse is the harming of a child that causes extreme injury, emotional instability, or even death. Neglect is a form of child abuse where a parent does not provide the proper care that a child needs to successfully grow and develop. Child molestationRead MoreChild Molestation And Its Effect On Children1638 Words à |à 7 Pagesaware of the nature of the crime or offense. One of the most traumatizing experiences that a child can ever encounter in their adolescent life is sexual abuse. Child molestation has been inflicted on many children throughout history and most will agree that it is a harmful and despicable act, however do we know why it occurs? Do we know what causes child sexual abuse and does it have the same effect on every child? Are some children even aware of the fact that they are being victimized? There are manyRead Mor eThe Tragedy of Sexual Molestation of a Child Essay748 Words à |à 3 PagesImagine yourself as a child. More specifically, a young boy. Life as a child seems simple enough. While you are young you have care givers who try to make sure that everything is done for you. But there is still the matter of growing up. When you are young, adults cherish your innocence. Everyone just wants to protect you from the dangers of the world. You are a symbol of hope, with the whole world ahead of you. What if the innocence that all of your loved ones cherish, no longer exists? AllRead MoreChild Molestation Informative Speech845 Words à |à 4 Pages Child Molestation Outline General Function: To Inform Specific Purpose: After my speech my audience will know what child molestation is, the road to recovery, and the obstacles along the way. Central Idea (Thesis Statement): Most people fear the factââ¬â¢s of child molestation, but the truth is there is a very distinct definition to child molestation, severe effects to the child in the aftermath, and a long road to a successful recovery. Pattern of organization: Topical Outline: I. IntroductionRead MoreThe Child Molestation Act Of Pederasty975 Words à |à 4 Pages In the earliest of time in Greece, homosexuality became common within the civilization; which with this socially accepted involvement, some could say, provided the groundwork for the child molestation act of pederasty. Conversely, it appears the Greekââ¬â¢s institutionalized sodomy to a new level for children that involved predominantly upper-class men in the 7th century B.C.; shamefully, boosted with pride concerning this ââ¬Ëtraining system as their civil duty.ââ¬â¢ They professed to be giving neededRead MoreThe Child Molestation Act Of Pederasty969 Words à |à 4 Pages In Greece, homosexuality became common within their culture; which with this socially accepted involvement, some could say, provided the groundwork for the child molestation act of pederasty. It appears the Greekââ¬â¢s institutionalized sodomy to a new level for children that involved predominantly upper-class men in the 7th century B.C.; shamefully, boosted with pride concerning this ââ¬Ëtraining system as their civil duty.ââ¬â¢ They professed to be giving needed guidance to young boys (eromenos); whoRead MoreSexual Assault And Child Molestation Cases Essay1815 Words à |à 8 PagesBuilding 401 Bosley Avenue, Room 13 M Towson, Maryland 21204 Re: Propensity Evidence in Sexual Assault/Child Molestation Cases Dear Judge Wilner: As Vice-Chair of the House Judiciary Committee, I am writing to request that the Rules Committee establish a rule to allow for the admissibility of certain evidence of similar behavior by the defendant in sexual assault and child molestation cases. The adoption of such a rule will effectively end the current disunion between the Federal Rules of Evidence
The Impact Of Technology On Managerial Accounting Essay
Introduction Technological advances have dramatically changed many aspects within organizations and influenced how they operate today. In particular, technology has modernized accounting information in the way that it stored, shared and transmitted. Technological advances have changed practices for management accountants, who provide financial statements for external users such as investors and government agencies and accounting information to internal users which primarily are managers within the organization. Most importantly for businesses, managers have also been influenced by technology in the way they retrieve and evaluate accounting data to make decisions, plan and control the business. Technology provides a multitude of advantages to organizations; however, some would argue the advantages comes with disadvantages. Regardless, both management accountants and managers must be aware of technological advancements and use them to their advantage to ensure the company maintain s its position in the marketplace. Evolution of Technology in Managerial Accounting The increased use of computers and the internet has significantly influenced change in managerial accounting. It is rare to find an organization that maintains its financial bookkeeping manually through the use of notebooks and pencils. Accounting books have been replaced with electronic spreadsheets and documents, accounting information systems (AIS) and enterprise resource planning systems (ERP). The demandShow MoreRelatedManagerial Accounting And The Certified Management1408 Words à |à 6 PagesManagerial accounting is used by an organization to ensure informed decisions are made regarding current and future operations. Businessmen and women must have the ability to comprehend financial information provided to properly determine the correct course of action. In the global market of today, an organizationââ¬â¢s inability to accurately determine the best course of action can lead to financial ruin for the company. Uninformed decisions by leadership can derail a businessââ¬â¢ prospects for successRead MorePrinciples of Accounting1276 Words à |à 5 PagesPrinciples of Accounting Name Institutional Affiliation Date: Principles Accounting Part I: 1. How is managerial accounting different from financial accounting? Managerial accounting is mostly used by organizations for purposes of internet alone. The format it uses may not be conforming to the standardization by GAAP. Flexibility is offered for by the system so as the corporate can oversee needs for future and purposes of planning. Managers use managerial accounting to implement decisions thatRead MoreAccountant Role In Business Essay1742 Words à |à 7 Pagesnew challenges and competition companies face. With those responsibilities comes a change in management techniques and accounting methods as the more traditional model becomes further obsolete. In this essay I want to analyze how the accountantsââ¬â¢ role in business has changed; the factors of the business environment, and how accountants implement new strategic management accounting to assist their near roles in company hierarchies. The Business Environment Perhaps the first thing to analyzeRead MoreApplying Personal Managerial Accounting Problems1296 Words à |à 6 PagesACT510Z-AGAC02S-01-Accounting Theory for Management Decisions, by Dr. Miller which is a hybrid class; and 2. FIN540X-A1-07-Managerial Finance by Dr. Anne which is a fully online class Outcomes from my first course ACT510Z to My Workplace The course outcomes for the ACT510Z-AGAC02S-01-Accounting Theory for Management Decisions - by Dr. Miller (Sullivan University, 2015a, P1) are: â⬠¢ Solve various managerial accounting problems â⬠¢ Utilize critical thinking skills in addressing various managerial accounting issuesRead MorePort Authority Analysis1245 Words à |à 5 PagesDepartment. Ordinarily, the Port Authority exploits managerial accounting techniques to increase profit margin and maintain its competitive edge over the neighboring airports. Meanwhile, managerial accounting instruments assist terminal managers in recognizing, measuring, analyzing, deciphering, and conveying data information to realize the Organizations goal (Hilton Platt, 2017). With a balanced scorecard implemented, all managers, including managerial accountants, use the strategy for accurate decision-makingRead MoreThe Shift from Batch Production to Line Production853 Words à |à 3 Pagesline production delivers new benefits to customers, such as the ability to meet just-in-time shipping requirements or the ability to customize on the fly. Finance probably does not need to know about the change. When finance is distinct from accounting, the function generally refers to how the company manages its cash flow and finances its organization (Siew, 2009). It is doubtful that a firm would be so tight in terms of cash flow that such a shift would put it in jeopardy of insolvency. FinanceRead MoreAdvantages And Advantages Of Ict1055 Words à |à 5 Pagesorganisations. The advantage of this type of organisations are recognised in improving efficiency by truly small alterations. Information Communication and Technology(ICT) is one of the major factor behind the business growth in the world. Information Technology(IT) is defined as a technology which supports in involving creation, storage, manipulation and communication of information, together with their related methods, management and application. ICT is a fundamental ingredientRead MoreIssues of Managerial Accounting1047 Words à |à 5 PagesINTRODUCTION : Managerial accounting is concerned with providing information to managers ââ¬â that is , people inside an organization who direct or control itââ¬â¢s operations. Via managerial accounting managers understood that good business results come from dynamic processes , procedures and practices that are well designed and properly implemented and managed. Certified management accountants are qualified to help their fellow managers achieve good business results because they have earned an advancedRead MoreThe Role of Cost Accountants in Small Scale Manufacturing Industries in Nigeria1259 Words à |à 6 Pagesimprovement of this sector, with appropriate injections of technology, improved management, efficient marketing techniques and so forth (Echu, 2002). The contributions of small industries to development are generally acknowledged. Small industries face many obstacles that limit their long term performance and invariably their development and growth. Some of the causes of failure have been traced to poor management and lack of knowledge of proper accounting system employed by these industries (Akande, 2011)Read MoreThe Effects of Technology on the Accounting Profession1065 Words à |à 5 PagesThe Effects of Technology on the Accounting Profession ACC/340 The Effects of Technology on the Accounting Profession Advancements in technology have allowed companies, small and large, to keep accurate financial records and eliminate paper entries. Technology has also allowed individuals in the accounting field the ability to interpret the financial information efficiently and effectively. With the introduction of the internet, a company now has the option to expand their business beyond a
concepts of Marketing for Managers
Question: Discuss about the concepts of Marketing for Managers. Answer: Background Marketing for Managers refers as the administrative discipline which centers on the practical application of advertising orientation, approaches, and method inside organizations and the overall management of a firms promotion resources and activities. The University of Sydney is one of the best and leading university in public research in Australia. Bond and Deakin are relatively above average in terms of productivity perspective. The Universities uses the marketing strategy as a source of income generating unit and revenue since any activity associated with gaining income refers to marketing achievement (Marketing, 2011). Marketing Summary and demand assessment The Universities have applied differentiated tools from economic and competitive approaches to analyze the institutions context in which to have efficient and productive marketing. These include among them PEST analysis, competitor analysis, SWOT analysis, and value and brand positioning analysis (Francis, 2013). Similarly, the universities conducts demand assessment that determines the current position of the universitys services compared to its competitors and the evaluation of its effectiveness. In other words, the Universities conducts demand assessment due to the primary goal of uncovering markets resource strengths, deficiencies, best market gaps, outside threats, maximization of profits, and its competitive position in comparison to existing competitors. Another major reason for demand assessment includes the establishing the strategic elements needed to improve service stance and competitive abilities within education and learning industry. The institution uses demand assessment to evaluate whether the schools share of the market is increasing, declining and or how much it is in comparison to the turnover margin of other established institutions (competitors). Sydney Bond Deakin Market resource 78% 65% 67 Deficiencies 12 34 23 Market gaps 71 56 43 Outside threats 9 24 32 Profit 89 68 73 competition 65 23 26 Segmentation and Target market: The three schools have realized many implications over selecting target segments which have enabled them to allocate more resources to acquire and retain clients in the target segments than it will for others not using the external segment customers. For example, the institution denies the admission of any student who has not attained the cut points entry of either diploma, degree or postgraduate studies because they have agreed on strategic decision to target the high qualified student segment of the university (Bro?g, 2010). In diploma the University of Sydney has rate of 4.5 meaning it receive highest number of diploma student compared to Bond and Deakin universities. In degree program the Bond university target to receive a higher rate number of students than the two universities. Deakin on the other hand, target to get more postgraduates students at the rate of 3.0 than in diplomas and degree programs merely because it is known for offering quality postgraduate programs Current marketing mix analysis: Current marketing mix refers to a tool used in marketing and by marketing professional. The University of Sydney, therefore, uses marketing mix as a set of marketing tools that the firm applies to pursue its marketing goals in the target market. The institution uses the four pillars of a marketing decision, namely: distribution, promotion, price, and services. Price: price is the only has resulted in revenue. It also includes considerations of clients who are students perceived value. At our case price involve both monetary since the customers need to pay for the services and equally, psychological costs that include time and effort expended in the acquisition. Distribution: Generally, it cognizes providing the client's access, and similarly considers giving convenience for customers. It may involve physical location where the institution carried out to reach the market. The three universities differently uses the retail outlet, which increasingly known as a mail order catalog, phone call or website. Promotion: For our case, the University of Sydney, Bond, and Deakin spends a lot on advertising their institutions which enables them to receive both local and international students. They also apply public relations as a technique of winning responsible students to study in their institution. (Keith, 2014). The mix analysis can be summarized as below: Mix analysis, 2017 University Price Distribution Promotion Postgraduate Bond University $500 1000 $307 Deakin University $548 2100 $399 Sydney University $697 4312 $577 Undergraduate Bond University $240 2765 $134 Deakin University $430 5387 $210 Sydney University $530 8531 $228 Total 2945 24095 1855 Source: Australian Bureau Statistic, PEST Analysis For our case, political factors which include government policies, foreign trade policy, tax policy, labor law, and environment law. The universities responds to the contemporary and projected future legislation, and regulate their marketing system accordingly. Economic factors include economic development of the university, disposable income of clients, interest rates and universitys businesses. Social factors that the Sydney, Bond and Deakin consider include the population growth of the students, age distribution, health, and career attitudes. These factors are usually necessary as they have a direct outcome on how marketers understand clients and what drives them. Technological factors include factors that influence marketing and the institutions management. The universities develops ways of communication with target markets and producing services (Furrer, 2010). SWOT Analysis Sydney, Bond and Deakin Universities have developed SWOT analysis which has enabled the institution to determine factors which need immediate consideration when planning marketing and corporate strategy. Strength factors of the universities include competent employees, reliable and re-known brand name- (for example Bond or Deakin University), good reputation, and expertise and skill experience. Weaknesses factors slow down the effectiveness and growth of the universities. They include low market stake, incompetence employees, and ineffective organization processes. Opportunity factors look the outside circle of the institution which enables it to help grow. The universities have thrived in marketing, it has received upsurge numbers of students from across the globe, and legal changes allow worldwide marketing easier. The University of Sydney, Bond and Deakin perceives Threat factors as external environmental factors. They include competitors, government policy, and taxation policies which in total lowers the institutions income (Francis, 2013). Competitors Analysis: Competitor analysis initially starts with identifying current alongside potential competitors. The Bond, Deakin and Sydney Universities analysis provides information regarding likely sources of competition. In additional, the institutions has gained the main objective of performing competitor analysis; it enables to the institutions to study the market and market trend and pattern, learning the strengths and weaknesses of the competitor, and insight into unforeseen competitor approaches that may help in predicting future threats and opportunity (Adler, 2012). Value and Brand Positioning Analysis: The Universities have adequately analyzed value and brand positioning via examining how the brand the learning service is positioning itself, determining the direct competitors, comparing among the competitors, and develop a different and value-based positioning idea (Anderson, 2011). Potential Students (all students) Potential market /unit cost Total market potential Sydney 12843 102744 308232 Bond 3765 30120 93360 Deakin 7487 59896 179688 Conclusion It is evident that the above discussion has enabled the institution to gain an economic, social and environment mileage. In short, the institution has an incredible market summary in comparison to other competitors. Hence, this enables them to get more clients (students) which translate significant profit References Adler, L. (2012). A new orientation for plotting marketing strategy. Analytical viewpoints in marketing management, 12-26. Anderson, T. L. (2011). Marketing and environment management for tourism . Journal of policy analysis and management., 4-11. Bro?g, W. (2010). Individualized marketing : implications for transportation demand management. Transportation research record, 11-35. Francis, T. (2013). Marketing strategies for Europe (dossier). Journal of European Business, 34-37. Furrer, O. (2010). A guide for management marketing technology. Finance [et] Management technologie, 114-118. Keith, R. J. (2014). The marketing revolution. Analytical viewpoints in marketing management, 43-49. Marketing, A. o. (2011). Academy of Marketing Conference 2011 : marketing fields forever. Journal of marketing management, 13-14.
Tuesday, May 5, 2020
Market Strategy and Plan for Application - myassignmenthelp.com
Question: Discuss about theMarket Strategy and Plan for Planning and Application. Answer: Introduction. This particular report aims at describing or rather explaining what team 35 learned about strategy. In addition, this section will identify the main aspects or dimensions of strategy based on strategic business analysis. To start with, a strategy can be defined typically as a plan of actions that have been made and designed in order to attain a particular objective as well as developing towards the target along with laying down mechanisms to outperform the competitors and other related business operators. Planning, application and execution are the main items to put into consideration when preparing a particular strategy. These primary aspects are very important as far as strategy performance is concerned. A good strategist make appropriate and proper planning of strategies so as to enhance the performance of underlying tasks (Jonasson, 2012). Application and execution will distinguish the mechanism used by each strategist. Good results will indicate the level of application and execution of a particular strategy were well managed. Main dimensions of strategy. There are four main aspects or dimensions of strategy. Typically, under this report, we consider four key aspects of strategy. They include External environment, internal environment, Social changes and professional changes. These aspects are very important as far as accurate strategy is concerned. To begin with, we consider the first key aspect of strategy. That is, external environment. As far as strategy is concerned, the external environment involves all aspect that relate to the business operation outside the direct reach of the business. In that case, the business need to learn how the external environment relate to business operations. Secondly, the other aspect is internal environment (Kotler, 2011). This strategic aspect refers to factors that relate to the daily business operations directly. These factors are very important in maintain the best performance of the business. Moreover, social changes as an aspect of strategy will relate to how people changes motive towards cer tain business operations. Lastly. The professional changes will involve recruiting the most skilled and knowledgeable expert to undertake the control of a particular section of business operations. If all these aspects are made to work together, then business objectives will be achieved within the most appropriate timing. The Teams Business Simulation Experience. This particular section aims at analysing the week to week decisions and results, the main problems team 35 was trying to solve and reasons for existence of such problems (Piasecki, 2009). In addition, the report will critically analyse the weekly decision rationale along with lessons learned in simulation experience. To start with, the week by week decisions and results are based on simulation experience that has been divided based on the activities carried out in each week. From week 1 to week 3, the groups were formed along with the analysis of the subject under consideration (Richard, 2014). Therefore, there decisions and result during the three weeks was not very significant since it was the preliminary exercise. Later on, from week 4 to week 6, there were certain decisions and results made. To state the problem from week 4 to week 6, the team was new to the market under consideration. There are a lot of competitors in the market and the team is so much informed about these competitors. However, the team had a problem of accessing the simulator. These difficulties in accessing the simulator made the competitors stronger in the marketplace. Therefore, there are certain decisions and results required from week 4 to week 6. Decision result used in this case by team 35 is that the price of daily product was increased accordingly without considering the relevant knowledge in the market (Schwalbe, 2015). The results of this particular decisions were the huge losses experienced by the team on sales made in those weeks. Later on between week 7 and week 8, the decisions and results that need to be indicated are as follows. Decision result: Between week 7 and week 8, the team took a critical decision by constructing a social aware in marketplace by diminish advertising campaign that resulting to increase in our sales. The sales in between week 7 and week 8 increased. The decision made and results obtained from week 8 to week 10 were as follows. Decision Result: The team attempted to introduce a new product but the opportunity of doing such was very minimal. The decision that followed and results that came up is that the team decided to develop some internal aspects by detailed strategic plan analysis with existing daily commodities. Lastly, in week 11 and week 12, the decisions and results that took place asserted that, changing prices by analysing the market performance. This resulted to realization of huge profits as well as increase in share price after a lot of sales were made in week 11 and week 12. Then, there are problems that arose in every week that team 35 observed and attempted to solve using the strategies analysed in the context above. No problem reported from week 1 to week 3 since this involved preliminary process of group formation as well as analysis of topic and activities to be considered. From week 4 to week 6, the problem that team 35 tried to solve was based on their new entry into the market (Verboncu Condurache, 2016). Within those weeks, team 35 was new to the market great awareness of competitors was the main item under consideration. Team 35 was having problems with access to the simulator which would not facilitate more sales within those weeks. Between week 7 and week 8, the problem faced was based on profits. No profits in industry were made in both week 7 and 8. The team was un-able to reach the standards of maintaining the required flow of customers in the market. On the other hand, the problem in week 8 to week 10 was based on inventory. Team 35 lacked new products in inventory. This again reduced the sales made in those weeks. Lastly, the problem faced between week 11 and week 12 was based on share price and profits. The share price was low as well a slight reduction in profits made. The problem from week 4 to week 6 existed because the team was new into the market and the knowledge on simulator was inadequate. For week 7 to week 8, the problem existed because the team did not meet the set standards of maintaining the sale of the products. For week 8 and week 10, new products in the inventory were not adequate (Wheelen Hunger, 2007). Lastly, the problem existed in week 11 and week 12 because the purchasing power in the market was a bit weak thus reducing the share prices as well as profits obtained from the sales. The rationale of each weeks decision is based on how the approach to respond to the problem brought about the underlying results. For the first three weeks, there was no decision hence no rational. Week 4 to week 6, the rationale involve business performance slightly after preliminary. Then for weeks 7 and week 8, the rational is based on business realization. Further, for week 8 to week 10, the rationale is based on business in ability to maintain the new product inventory and lastly for week 11 to 12, the rationale is based on money flows and purchasing power. In addition, the lessons learnt is simulation experience is based on the results of each week. By connecting all aspects, it is good to familiarize yourself with all the strategies in the market so as to promote more sales and profit acquisition. This is also based on SWOT and PESTEL analysis. For SWOT analysis, it is good to know the strengths, weaknesses, opportunities as well as threat in business operation. Strengths would relate to the team believing in themselves, for weaknesses, the team realized that their background is engineering as well as low investment, for opportunities, the team learnt that it is important to create unique image in dairy industries and finally learned on how to deal with competitors in the market (Hubbard, 2016). PESTEL analysis assist the team to examine political, social, economic, legal, environmental and technological factors affecting the business. Lessons learnt in simulation experience. PESTLE analysis is crucial and need to be done from time to time. Prices need to be closer or equal to competitors. It is very significant to advertise products in the market. Production should be based on consumer requirement. It is important to keep environment clean. Connecting the weekly simulation decisions to the strategic concepts and theories. The strategic concept applied from week 1 to week 3 was internal environment aspect of strategy. This involves the members of the team to join hands in the formation of the team as well as discussion of the topic and activities to be undertaken. No third party was involved in these three weeks thus falling under internal environment (Henry, 2008). On the other hand, the strategic concept used from week 4 to week 6 can fall under external environment. This is because, competitors were involved in those weeks. Competitors are not part of internal factors of a business structure (Gioia, Corley Hamilton, 2013). They affect the operations and decisions of the business at an external angle. However, the team needed to realize that these competitors determine on a large extent on how the business will operate both in short term and long run. Then the strategy applied in week 7 and week 8 falls under social changes strategic aspect. This can be justified from the decision and the results made in week 7 and week 8. For these weeks, team 35 took a critical decision by creating a social awareness in marketplace by indicating small advertisement campaign which brought about significant rise in their sales. In addition, for week 8 to week 10, the team applied professional changes strategic aspect. This is because, the team applied marketers with skills to introduce new products into the market (Gaston, 2014). This strategy is justifiable because more sales were made in those weeks. Lastly, for week 11 and week 12, the strategic aspect applied involved external environment. This is because, for profits to reduce as well as fall in share price clearly indicate that forces outside the team contributed to profit fall and share prices (Franco, 2015). These factors would include competition, trade barriers and inadequate inventory t o fully satisfy the demand at some points. This can also be done by analysing strengths, weakness, opportunities and threats. This collectively promote the enhancement of internal factors. Constraints or limitations in strategic management. There are various disadvantages associated to strategic management. Strategic management involves complex process. This include assessment of factors such as internal and external factors. Strategic management is time consuming (Eric, 2012). A lot of time is consumed in researching, communication and preparing daily activities. It involves difficult implementation of underlying strategies. Strategic management require skilful planning so as to achieve long term objectives. Business success is based on effective strategy implementation but there are other aspects (Dow Taylor, 2015). These aspects affect the success of the business and could involve external factors such as earthquakes. The vision and mission would set s way forward to achieve the set objectives and to motivate individual performance. This graph indicate the value of share price for the business from 2013 to 2020. The cash account indicate good performance. The operation was good since gross profit is higher than the cost of production. The curve predict continuous increase in share price in future. SWOT and PESTLE analysis. The SWOT analysis and PESTLE analysis are very important. In fact, they lay the most important strategy for the daily business and they motivate the team to realize all that is required to generate more profits (Donald James, 2005). SWOT analysis has been used in the weeks to identify weaknesses in weak 4 to 6, identify strengths in week 7 and 8, to identify opportunities in week 8 to 10 and finally to identify threats in week 11 and 12. SWOT analysis assisted the team to realize that their strength was based on their motive to believe in themselves, their weakness is based on the fact that they originated from them being from different professional skills, the opportunity is based on creating a unique dairy business while the threats involve the competitors in the market. On the other hand, PESTLE analysis involves examination of political, environmental, economic and technological aspects affecting team 35 dairy business. Mission, vision and timeframe of Team 35 dairy business. Mission. Team 35 Dairy Business: To transform as well as catalyze development and growth of dairy products. Via passion, innovation as well as integrity, we seek to improve the quality of dairy products so as to fit the customers list of preference. Vision. Team 35 Dairy Business: Our vision is to be the world best customer-centric dairy business; to offer dairy products where customers can visit to satisfy their needs based on quality and sweet dairy products; and to be the center of quality dairy products in the world. Time frame. So as to achieve the aspects mentioned in the mission and vision, the time frame to be set is a span of two years. By then the team will be in a position to dominate the market as well as outdo the competitors. Conclusion. In conclusion, there are lessons learned in strategic analysis and those learned in competition. For strategic analysis, it is important to apply this analysis in achieving the set objectives. Also, it is important to consider all aspects used in strategic analysis (Dann Dann, 2007). The team realized the importance of facing internal and external factors affecting the operations. It is also important to keep the decisions made safe from competitors as well as enacting proper future plans. Finally, for the case of competitors, team 35 realized that, in dairy industry it is good to maintain proper environment with competitors. Again, to outdo the competitors, proper strategies need to be involved in planning. In addition, the daily industry need to lay out future plan as well fixing future targets. The risks of uncertainty need to be reduced altogether. References. Dann, S., Dann, S. (2007).Competitive marketing strategy. Pearson Education Australia. Donald, C.H., James W.F (2005). Are You Sure You Have a Strategy? Academy of Management Executive 19, no. 4: 5162. Dow, W., Taylor, B. (2015). Project Management Communication Tool. William Dow. Eric, H.S. (2012). 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Verboncu, I, Condurache, A. (2016). 'Diagnostics vs. SWOT Analysis', Review of International Comparative Management International, 17(2), 114-122. Wheelen T.L, Hunger J.D. (2007). Concepts in Strategic Management and Business Policy. Pearson Prentice Hall.
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